Export Your Photos out of Lightroom for the Web

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The truth of the matter is that if you are using Adobe Lightroom to catalog, organize and edit your photography, then you most certainly at some point will need to export your photos out for the internet. This leads us to today’s post which is all about, ‘what is the perfect settings for exporting an image out of Lightroom when you are wanting to post that image on the internet”. This is a very common question and we are going to answer it for you today.

You could find many videos and information on the internet regarding this topic, however, we are adding in one feature that not many, if any, ever talk about. More on that in a minute. So let’s break down how exactly to do the exporting process. Here are the steps.

  1. In the Library Module, select the image or images you wish to export
  2. In the bottom left corner, you will see an EXPORT button, click it, this will open an export preset dialog box.
  3. Start in the panel on the left, open the Lightroom Presets option (if they are not already open) and choose Burn Full-Sized JPEGs
  4. At the top of the dialog box under Export To, choose Hard Drive
  5. Next, under Export Location, Export To, select the option that reads Choose Folder Later (useful for presets)
  6. Next, File Naming, optional but recommend, Rename To, File Name_web so that you know this file has been saved and optimized for the internet
  7. Next, File Settings,
    • Image Format: JPEG
    • Color Space: SRGB, this is perfect for the internet since it is a limited color space and the internet can only show a limited about of colors
    • Quality: 100
    • Limit File Size to: 300k
  8. Next, Image Sizing, Resize to Fit, choose the Long Edge
  9. Change pixels size to 1200 on the long edge
  10. Change Resolution size to 72, this is the industry standard pixels per inch for the internet. No need to go any higher on this preset. If we were talking about printing then that would be different.
  11. Change Output Sharpening to Screen, Standard amount is just fine.
  12. Metadata, Watermarking and Post-Processing are not needed at this time, just leave them in their default positions.

Now we are done with all of the settings but it is a good, no, GREAT idea to save this as a preset so you can use this over and over again without the need of filling out all of these settings over and over again. So you are going to do exactly that.

Click the Add button in the bottom left corner, name your preset (we used BLOG) and select Create. Now you have a preset to use everytime you are ready to post an image anywhere on the inter-webs.

Enjoy!

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